Written by Alexandria Hilton
As we look ahead to 2026, our team has been buzzing with ideas about what will shape the travel landscape. We asked three simple questions:
- What’s the ONE destination you think will be hot in 2026?
- What’s the ONE product (hotel, cruise, etc.) you think will trend in 2026?
- Bonus: What trend or destination do you hope we leave behind in 2025?
Here’s what they had to say:
Malaka’s Predictions
- Hot Destination: Slow Italy—think Sardinia, Emilia-Romagna, and the Dolomites. These regions offer a slower pace, authentic culture, and breathtaking scenery.
- Hot Product: Luxury rail journeys like La Dolce Vita, Orient Express; All things elegant, nostalgic, and immersive.
- Leave Behind: Overpriced hotels driven by “revenge travel.”
Michelle’s Predictions
- Hot Destination: Japan—Michelle predicts it will continue to skyrocket in popularity.
- Hot Products:
- Four Seasons Yachts
- Crystal Grace (expect major buzz!)
- AmaWaterways Colombia cruises
- Leave Behind: Endless insurance questions — that’s that on that!
Alexis’s Predictions
- Hot Destination: Japan is still high on the list, but Alexis sees growing interest in domestic travel and national parks—perfect for families seeking adventure closer to home.
- Hot Product: Family-friendly luxury properties. Parents want to share extravagant experiences with their kids, from high-end resorts to unique stays that make memories.
- Leave Behind: “Stock standard” itineraries and beaten paths. Travelers want brag-worthy trips to hot new places, not the same old routes.
Molly’s Predictions
- Hot Destination: Portugal—a gem that continues to shine with culture, cuisine, and coastal beauty.
- Hot Product: Crystal Cruises—luxury cruising remains strong for 2026.
- Leave Behind: Cookie-cutter itineraries. Molly says it’s time to explore hidden gems, not just the standard cities.
Isabelle’s Predictions
- Hot Destination: Italy will always be a favorite, but Isabelle sees Africa gaining major buzz with exciting new products and experiences.
- Hot Trend: Travelers wanting to “touch grass”—seeking remote, off-the-grid escapes away from crowds and noise.
- Leave Behind: Peak-period travel (like Italy in August). Isabelle hopes for smarter timing and more sustainable travel habits.
Jolene’s Predictions
- Hot Destination: Hidden gems everywhere—Jolene believes travelers will seek out undiscovered spots for brag-worthy experiences.
- Hot Product: Agrees with Michelle—Four Seasons Yachts will be a major trend.
- Leave Behind: Traveling during busy seasons or extreme heat and then complaining about how hot it is!!!
Big Picture Themes for 2026
- Destinations: Japan, Portugal, “slow” Italy and “new” Africa.
- Products: Luxury rail, yachts, family-friendly properties, and immersive cruises are in the spotlight.
- Mindset: Travelers want unique, brag-worthy experiences—not overpriced hotels, cookie-cutter itineraries, or peak-season chaos.